Nov 21, 2023 | Brand Advocacy
To establish an employee social engagement program, you’ll need to build a business case that explains the value the program will create as well as the business outcomes that the program will deliver. Your business case will also need to describe how program...
Jul 16, 2019 | Brand Advocacy
Once you establish consensus about your agenda for embarking on a social employee program, you then need to get the lay of the land — to understand who influences the online conversations that your brand cares about. First, identify sector-specific or topic-specific...
Mar 5, 2019 | Brand Advocacy
So you’ve invested in educating and training your employees on the do’s and don’ts of engaging in social media and social networking for business. You’ve explained the company policies, even reviewed the company’s social governance model,...
Feb 21, 2019 | Brand Advocacy
Social media requires your people to engage in real-time conversations, online, and often in public view. But most of your people are not professional communicators. So they will need new skills, and you will need to help them develop those skills while taking into...
Aug 16, 2018 | Blog, Influencer Marketing
Harnessing the power of visual influencers to tell a story Join me for a discussion with Shlomi Ron, founder of Visual Storytelling Institute, about my entry into influencer marketing: I’m really fortunate to have had such an incredible opportunity to learn...
Apr 28, 2017 | Brand Advocacy
Artificial Intelligence (AI) is integral to data-driven strategies, marketers with these skills will set themselves apart. While you may not be a data scientist you are likely working alongside them to mine, analyze and apply insights discerned from social media...
