Jeanne Murray is an expert in brand management, with experience in new media programs and global market development. She leads by learning from insights, and thinks brands that are active in social media should too. Jeanne is passionate about focusing brand advocacy programs on effectiveness, not activity. She knows the most successful programs are nimble enough to adapt to insights from analytics and efficient enough to inform advocates in a timely manner.
Jeanne spent a significant portion of her career at IBM pioneering innovative internet projects, including first-of-a-kind audience engagement, social learning, and social media measurement programs. She blends a vision for innovation with practical experience in designing and implementing programs that start as pilots and grow to become enterprise-wide standards. Her work is rooted in methods of needs analysis and performance outcomes first learned through a master’s degree in Instructional Design (UNC-Chapel Hill) and subsequently honed by decades of experience implementing new technologies for market outreach.
Jeanne is a frequent speaker at industry events and is an acknowledged book reviewer for several marketing and social business books published in the past 3 years. She holds a software patent and her work has received numerous awards for innovation and impact. She gains peace and clarity from long runs through the loblolly pine forests of Durham, NC, where she lives with her family.