In The Media

Should You Blur Home and Work on Facebook?

It used to be church and state. Today, it’s work and Facebook. Separate. Separate. And separate. Right? Maybe not. Can you marry your job and your social media persona without hurting your company and getting fired? Maybe even advance your organization’s brand? [ Read More ]
2014 Digital Trends And Predictions From Marketing Thought Leaders
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions… [ Read More ]
Three ways to beat the tragedy of the digital commons
The unique power of social media is its dearth of gatekeepers. This unfettered access to people and information allows the world to converse, connect and collaborate with individuals who have different ideas… [ Read More ]
Want to find brand ambassadors? Start with your employees
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity… [ Read More ]
The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM’s Susan Emerick
Content, Profits and Internal (Employee) Advocacy – Today I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has IBM been able to scale relationships? It’s not just with technology… [ Read More ]