The Book of Best Practices in Brand Advocacy
The Most Powerful Brand on Earth
Looking to learn about brand advocacy?The Most Powerful Brand on Earth is THE definitive book on the subject.
You’ll find frameworks, guidelines and case studies you can use to ensure your strategy transforms teams, enables employees, integrates partners and mobilizes customers for brand advocacy in social media. And because the book is co-authored by Brands Rising founder Susan Emerick, when you work with Brands Rising you get the depth of knowledge and experience that’s behind the content – not to mention all the stories that couldn’t fit into the book!
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Written Contributions
Susan Emerick is passionate about sharing her expertise to advance the marketing communications profession. She frequently contributes to books authored by industry thought leaders.
Participation Marketing
by Michael Brito
The Smart Sceptic’s Guide to Social Media in Organisations
by Yekemi Otaru
Blog
Building a Business Case for Employee Advocacy
To establish an employee social engagement program, you’ll need to build a business case that explains the value the program will create as well as the business outcomes that the program will deliver. Your business case will also need to describe how program...
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Who influences online conversations your brand cares about?
Once you establish consensus about your agenda for embarking on a social employee program, you then need to get the lay of the land — to understand who influences the online conversations that your brand cares about. First, identify sector-specific or topic-specific...
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What does data security have to do with equipping employees to engage effectively in social media?
So you've invested in educating and training your employees on the do's and don'ts of engaging in social media and social networking for business. You've explained the company policies, even reviewed the company's social governance model, disclosure, ethics and how to...
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Show me, Guide me, Let me: An approach to embedding Social Media Skills Into Your Organization
Social media requires your people to engage in real-time conversations, online, and often in public view. But most of your people are not professional communicators. So they will need new skills, and you will need to help them develop those skills while taking into...
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How does Influencer Marketing fit into Visual Storytelling?
Harnessing the power of visual influencers to tell a story Join me for a discussion with Shlomi Ron, founder of Visual Storytelling Institute, about my entry into influencer marketing: https://www.youtube.com/watch?time_continue=102&v=h8Qadv0EO9s I'm really...
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Will AI take over marketing?
Artificial Intelligence (AI) is integral to data-driven strategies, marketers with these skills will set themselves apart. While you may not be a data scientist you are likely working alongside them to mine, analyze and apply insights discerned from social media...
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How can brands realize value from employees engaged in social media?
Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social...
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Must-knows for Getting Started: How Social Brands Evolve
When you begin to plan the services you will provide to employees that you enable in social media, you will need to align your plans with your organization’s maturity in social media as well as the maturity in social employee empowerment. In general, the level of...
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Employee Advocacy: Program engagement doesn’t imply program success – part 2
As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of...
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Employee Advocacy: Program engagement doesn’t imply program success – part 1
I'm asked repeatedly, "What's the secret to driving employee engagement for employee advocacy programs?" The reality is, there is no secret recipe. In this post I'll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program...
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The Brands Rising team frequently presents material at conferences.
Employee Advocacy Summit: Taking your employee advocacy program to the next level
Employee Advocacy Summit: Measuring Performance and Value
https://www.youtube.com/watch?v=RszCOHzsL8k
How To Be Social
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