Empower your ADVOCATES.
Raise your IMPACT.
Influence OUTCOMES.
The most passionate, credible, and connected people inspire action.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
People Trust People
People trust people. Your customers want to engage with your knowledgeable employees, not a corporate channel. We can help you build engagement strategies for creating trusted relationships in social media.
Trusted Leaders Inspire Advocacy
Networks of expertise form around insightful leaders. This leads to advocacy for your brand – but only if your leaders are the ones in the mix. We specialize in inspiring engagement in social media that aligns with your business priorities.
Advocacy Drives ROI
Online advocacy improves customer experience, influences decisions, drives business results, and decreases the costs of marketing, selling and customer service.
The Most Powerful Brand on Earth
Looking to learn about brand advocacy?
The Most Powerful Brand on Earth is THE definitive book on the subject.
You’ll find frameworks, guidelines and case studies you can use to ensure your strategy transforms teams, enables employees, integrates partners and mobilizes customers for brand advocacy in social media. And because the book is co-authored by Brands Rising founder Susan Emerick, when you work with Brands Rising you get the depth of knowledge and experience that’s behind the content – not to mention all the stories that couldn’t fit into the book!
Clients
We’ve advised clients around the world on how to build brand advocacy by activating employees, partners and even customers to tell their story.
BRAND Advocacy Resources
Tips for Starting a Successful Employee Advocacy Program
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering...
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Social Shake Up #socialshakeup
I just registered for the Social Shake Up, a 2-day industry event in September about social media and marketing – and oh so much more. The agenda is packed with relevant information for implementing social media strategically throughout a global business, but what I’m...
read moreDeliberate serendipty
A chance encounter with key information in her own organization makes a manager wince with lament about lost opportunity. On a teleconference call with her team, a manager learns in casual conversation that one of her employees has some key experience that was unknown...
read moreThe disruptive power of collaboration
Sharing changes everything, says NYU professor and author Clay Shirky in a featured interview this month in a McKinsey series on the disruptive power of collaboration. From the printing press to today’s social media tools, innovation in the ways people communicate has...
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This isn’t Margaritaville. You can lose the parrot head, my friend.
Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their...
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3 reasons people struggle to measure the value of Employee Advocacy in social media
People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the...
read moreGet In Touch
Whether you’re just getting started, well on your way, or not sure where to begin — We can help. We’d love to connect.