I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth, on Bryan Kramer’s popular podcast series, “From an Author’s Point of View.”
In addition to sharing my journey as a first time author, we discussed the book’s content, which is based on my experience building and implementing a successful employee advocacy program at IBM, and that of many others who’ve led brand reputation initiatives and employee advocacy programs at global companies. It provides a full roadmap on how to unleash a brand’s most valuable resource, engaged employees, who build credibility through sharing their knowledge in social media and becoming employee advocates.
I hope these insights will inspire you to invest in building earned relationships that last.