Brand Advocacy

Building a Business Case for Employee Advocacy

To establish an employee social engagement program, you’ll need to build a business case that explains the value the program will create as well as the business outcomes that the program will deliver. Your business case will also need to describe how program...

Will AI take over marketing?

Artificial Intelligence (AI) is integral to data-driven strategies, marketers with these skills will set themselves apart. While you may not be a data scientist you are likely working alongside them to mine, analyze and apply insights discerned from social media...