Apr 28, 2017 | Brand Advocacy
Artificial Intelligence (AI) is integral to data-driven strategies, marketers with these skills will set themselves apart. While you may not be a data scientist you are likely working alongside them to mine, analyze and apply insights discerned from social media...
Feb 18, 2014 | Blog, Brand Advocacy
Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their...
Feb 13, 2014 | Blog, Brand Advocacy
People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the...
Feb 1, 2014 | Blog, Brand Advocacy
If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed choices about the software to support it. This report, published today by my co-author Chris Boudreaux has been well...
Nov 21, 2011 | Blog, Brand Advocacy
Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues Colleen Burns and Amber Armstrong, who shared several case studies about how the global tech giant is successfully...
