Susan Emerick
Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan founded Brands Rising LLC because she is passionate about focusing brand advocacy on people who share expertise in the social network. She knows the most successful brand advocates are those who gain visibility and trust by sharing their expertise, and the most successful brands are those who build systems around these experts to align and scale impact for the brand.
Oct 21, 2016 | Brand Advocacy
Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social...
Jul 16, 2016 | Brand Advocacy
When you begin to plan the services you will provide to employees that you enable in social media, you will need to align your plans with your organization’s maturity in social media as well as the maturity in social employee empowerment. In general, the level of...
Jan 23, 2016 | Blog, Brand Advocacy
As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of...
Jan 18, 2016 | Blog, Brand Advocacy
I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design...
Oct 21, 2015 | Brand Advocacy
Empowering employees in social media is a significant program to undertake and to deliver. Your organization must invest time, money, and significant effort. Therefore, it will be important to ensure that you demonstrate progress. In addition, you must vigilantly...
