Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan founded Brands Rising LLC because she is passionate about focusing brand advocacy on people who share expertise in the social network. She knows the most successful brand advocates are those who gain visibility and trust by sharing their expertise, and the most successful brands are those who build systems around these experts to align and scale impact for the brand.
Employee advocacy is becoming a mega trend. So much so, 30+ technology platform providers have entered the space within the last 2 years alone. If you’re considering evaluating employee advocacy software technology to support your employee advocacy program, this post...
Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. These lower budgets go along with the growing trend that people are more skeptical about messages and content that comes from official brand channels. So, what’s...
A plan to support your employees should be at the core of your social advocacy program. The secret to empowering employees to build brand advocacy in social media is clear and consistent measurement and feedback. But measurement of what? In this post I’ll tell you...
I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing Manager and Director of Intel’s Ambassador Program. Traditionally the CMO has been responsible for building the brand...
