Susan Emerick

Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan founded Brands Rising LLC because she is passionate about focusing brand advocacy on people who share expertise in the social network. She knows the most successful brand advocates are those who gain visibility and trust by sharing their expertise, and the most successful brands are those who build systems around these experts to align and scale impact for the brand.

Data’s Role in Effective Employee Advocacy Programs

Aug 18, 2014 | Blog, Brand Advocacy

At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell’s employee advocacy program for 3 years. Below is a short interview I did with her at...

Tips for Starting a Successful Employee Advocacy Program

Aug 8, 2014 | Blog, Brand Advocacy

As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering...

Social Shake Up #socialshakeup

Jul 27, 2014 | Blog, Brand Advocacy

I just registered for the Social Shake Up, a 2-day industry event in September about social media and marketing – and oh so much more. The agenda is packed with relevant information for implementing social media strategically throughout a global business, but what I’m...