Susan Emerick
Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands. Susan founded Brands Rising LLC because she is passionate about focusing brand advocacy on people who share expertise in the social network. She knows the most successful brand advocates are those who gain visibility and trust by sharing their expertise, and the most successful brands are those who build systems around these experts to align and scale impact for the brand.
Mar 17, 2014 | Blog, Brand Advocacy
A chance encounter with key information in her own organization makes a manager wince with lament about lost opportunity. On a teleconference call with her team, a manager learns in casual conversation that one of her employees has some key experience that was unknown...
Mar 11, 2014 | Blog, Brand Advocacy
Sharing changes everything, says NYU professor and author Clay Shirky in a featured interview this month in a McKinsey series on the disruptive power of collaboration. From the printing press to today’s social media tools, innovation in the ways people communicate has...
