Nov 21, 2023 | Brand Advocacy
To establish an employee social engagement program, you’ll need to build a business case that explains the value the program will create as well as the business outcomes that the program will deliver. Your business case will also need to describe how program...
Jul 16, 2019 | Brand Advocacy
Once you establish consensus about your agenda for embarking on a social employee program, you then need to get the lay of the land — to understand who influences the online conversations that your brand cares about. First, identify sector-specific or topic-specific...
Mar 5, 2019 | Brand Advocacy
So you’ve invested in educating and training your employees on the do’s and don’ts of engaging in social media and social networking for business. You’ve explained the company policies, even reviewed the company’s social governance model,...
Feb 21, 2019 | Brand Advocacy
Social media requires your people to engage in real-time conversations, online, and often in public view. But most of your people are not professional communicators. So they will need new skills, and you will need to help them develop those skills while taking into...
Apr 28, 2017 | Brand Advocacy
Artificial Intelligence (AI) is integral to data-driven strategies, marketers with these skills will set themselves apart. While you may not be a data scientist you are likely working alongside them to mine, analyze and apply insights discerned from social media...
Oct 21, 2016 | Brand Advocacy
Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social...
