Jan 28, 2015 | Brand Advocacy
A plan to support your employees should be at the core of your social advocacy program. The secret to empowering employees to build brand advocacy in social media is clear and consistent measurement and feedback. But measurement of what? In this post I’ll tell you...
Dec 19, 2014 | Blog, Brand Advocacy
I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing Manager and Director of Intel’s Ambassador Program. Traditionally the CMO has been responsible for building the brand...
Oct 27, 2014 | Blog, Brand Advocacy
Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?” This question was raised when I was honored to speak at the Social Media.Org Brands Only Summit, where over...
Aug 29, 2014 | Blog, Brand Advocacy
We’re excited to announce Brands Rising is open for business! We are strategic advisors to companies building employee advocacy programs in social media. We help companies develop program strategy, training curricula, and business intelligence and...
Aug 25, 2014 | Blog, Brand Advocacy
I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth, on Bryan Kramer’s popular podcast series, “From an Author’s Point of View.” In addition...
Aug 20, 2014 | Blog, Brand Advocacy
Building a solid business case for a large transformation program like Employee Advocacy is a game changer. You’ll either get support, or your execs will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do...
