Aug 20, 2014 | Blog, Brand Advocacy
Building a solid business case for a large transformation program like Employee Advocacy is a game changer. You’ll either get support, or your execs will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do...
Aug 18, 2014 | Blog, Brand Advocacy
At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell’s employee advocacy program for 3 years. Below is a short interview I did with her at...
Aug 14, 2014 | Blog, Brand Advocacy
Recently I had the chance to discuss online influence and what 3M’s has done to power employee experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged...
Aug 8, 2014 | Blog, Brand Advocacy
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering...
Jul 27, 2014 | Blog, Brand Advocacy
I just registered for the Social Shake Up, a 2-day industry event in September about social media and marketing – and oh so much more. The agenda is packed with relevant information for implementing social media strategically throughout a global business, but what I’m...
Mar 17, 2014 | Blog, Brand Advocacy
A chance encounter with key information in her own organization makes a manager wince with lament about lost opportunity. On a teleconference call with her team, a manager learns in casual conversation that one of her employees has some key experience that was unknown...
