Empower your ADVOCATES.
Raise your IMPACT.
Influence OUTCOMES.
The most passionate, credible, and connected people inspire action.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
People Trust People
People trust people. Your customers want to engage with your knowledgeable employees, not a corporate channel. We can help you build engagement strategies for creating trusted relationships in social media.
Trusted Leaders Inspire Advocacy
Networks of expertise form around insightful leaders. This leads to advocacy for your brand – but only if your leaders are the ones in the mix. We specialize in inspiring engagement in social media that aligns with your business priorities.
Advocacy Drives ROI
Online advocacy improves customer experience, influences decisions, drives business results, and decreases the costs of marketing, selling and customer service.
The Most Powerful Brand on Earth
Looking to learn about brand advocacy?
The Most Powerful Brand on Earth is THE definitive book on the subject.
You’ll find frameworks, guidelines and case studies you can use to ensure your strategy transforms teams, enables employees, integrates partners and mobilizes customers for brand advocacy in social media. And because the book is co-authored by Brands Rising founder Susan Emerick, when you work with Brands Rising you get the depth of knowledge and experience that’s behind the content – not to mention all the stories that couldn’t fit into the book!
Clients
We’ve advised clients around the world on how to build brand advocacy by activating employees, partners and even customers to tell their story.
BRAND Advocacy Resources
How can brands realize value from employees engaged in social media?
Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social...
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Must-knows for Getting Started: How Social Brands Evolve
When you begin to plan the services you will provide to employees that you enable in social media, you will need to align your plans with your organization’s maturity in social media as well as the maturity in social employee empowerment. In general, the level of...
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Employee Advocacy: Program engagement doesn’t imply program success – part 2
As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of...
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Employee Advocacy: Program engagement doesn’t imply program success – part 1
I'm asked repeatedly, "What's the secret to driving employee engagement for employee advocacy programs?" The reality is, there is no secret recipe. In this post I'll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program...
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Are you ready to implement a social employee program?
Empowering employees in social media is a significant program to undertake and to deliver. Your organization must invest time, money, and significant effort. Therefore, it will be important to ensure that you demonstrate progress. In addition, you must vigilantly...
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How to choose an Employee Advocacy software technology partner
Employee advocacy is becoming a mega trend. So much so, 30+ technology platform providers have entered the space within the last 2 years alone. If you’re considering evaluating employee advocacy software technology to support your employee advocacy program, this post...
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Whether you’re just getting started, well on your way, or not sure where to begin — We can help. We’d love to connect.