Empower your ADVOCATES.
Raise your IMPACT.
Influence OUTCOMES.
The most passionate, credible, and connected people inspire action.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
People Trust People
People trust people. Your customers want to engage with your knowledgeable employees, not a corporate channel. We can help you build engagement strategies for creating trusted relationships in social media.
Trusted Leaders Inspire Advocacy
Networks of expertise form around insightful leaders. This leads to advocacy for your brand – but only if your leaders are the ones in the mix. We specialize in inspiring engagement in social media that aligns with your business priorities.
Advocacy Drives ROI
Online advocacy improves customer experience, influences decisions, drives business results, and decreases the costs of marketing, selling and customer service.
The Most Powerful Brand on Earth
Looking to learn about brand advocacy?
The Most Powerful Brand on Earth is THE definitive book on the subject.
You’ll find frameworks, guidelines and case studies you can use to ensure your strategy transforms teams, enables employees, integrates partners and mobilizes customers for brand advocacy in social media. And because the book is co-authored by Brands Rising founder Susan Emerick, when you work with Brands Rising you get the depth of knowledge and experience that’s behind the content – not to mention all the stories that couldn’t fit into the book!
Clients
We’ve advised clients around the world on how to build brand advocacy by activating employees, partners and even customers to tell their story.
BRAND Advocacy Resources
Employee Advocacy Summit: Taking your employee advocacy program to the next level
Employee Advocacy Lead Generation: An “always on” marketing channel
Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. These lower budgets go along with the growing trend that people are more skeptical about messages and content that comes from official brand channels. So, what's a...
read more
Helping Employees Build Measurable Online Advocacy
A plan to support your employees should be at the core of your social advocacy program. The secret to empowering employees to build brand advocacy in social media is clear and consistent measurement and feedback. But measurement of what? In this post I’ll tell you...
read more
The New CMO: How One of the Most Influential C-Suite Roles is Changing
I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing Manager and Director of Intel’s Ambassador Program. Traditionally the CMO has been responsible for building the brand...
read more
What’s the #1 incentive employees seek from an Employee Advocacy program?
Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?” This question was raised when I was honored to speak at the Social Media.Org Brands Only Summit, where over...
read more
Employee Advocacy Summit: Measuring Performance and Value
https://www.youtube.com/watch?v=RszCOHzsL8k
read moreGet In Touch
Whether you’re just getting started, well on your way, or not sure where to begin — We can help. We’d love to connect.