Empower your ADVOCATES.
Raise your IMPACT.
Influence OUTCOMES.
The most passionate, credible, and connected people inspire action.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
Brands Rising helps companies build and implement successful brand advocacy programs that drive results.
People Trust People
People trust people. Your customers want to engage with your knowledgeable employees, not a corporate channel. We can help you build engagement strategies for creating trusted relationships in social media.
Trusted Leaders Inspire Advocacy
Networks of expertise form around insightful leaders. This leads to advocacy for your brand – but only if your leaders are the ones in the mix. We specialize in inspiring engagement in social media that aligns with your business priorities.
Advocacy Drives ROI
Online advocacy improves customer experience, influences decisions, drives business results, and decreases the costs of marketing, selling and customer service.
The Most Powerful Brand on Earth
Looking to learn about brand advocacy?
The Most Powerful Brand on Earth is THE definitive book on the subject.
You’ll find frameworks, guidelines and case studies you can use to ensure your strategy transforms teams, enables employees, integrates partners and mobilizes customers for brand advocacy in social media. And because the book is co-authored by Brands Rising founder Susan Emerick, when you work with Brands Rising you get the depth of knowledge and experience that’s behind the content – not to mention all the stories that couldn’t fit into the book!
Clients
We’ve advised clients around the world on how to build brand advocacy by activating employees, partners and even customers to tell their story.
BRAND Advocacy Resources
Launching Brands Rising LLC
We're excited to announce Brands Rising is open for business! We are strategic advisors to companies building employee advocacy programs in social media. We help companies develop program strategy, training curricula, and business intelligence and measurement...
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Podcast: How to unleash a brand’s most valuable resource, employee advocacy
I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth, on Bryan Kramer's popular podcast series, "From an Author's Point of View." In addition to sharing my journey as...
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Employee Advocacy Is a Game Changer: Are You Ready?
Building a solid business case for a large transformation program like Employee Advocacy is a game changer. You'll either get support, or your execs will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you...
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Data’s Role in Effective Employee Advocacy Programs
At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell's employee advocacy program for 3 years. Below is a short interview I did with her at SXSW...
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The Role of Online Influence in Employee Advocacy Programs
Recently I had the chance to discuss online influence and what 3M’s has done to power employee experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged...
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Whether you’re just getting started, well on your way, or not sure where to begin — We can help. We’d love to connect.